10 tips to speed up your website

Does your website take as long to load as a photo did on the very first version of the internet? Time to give it a turbo boost! A slow page is frustrating. And guess what? Google doesn’t like it either.

In 2025, page load speed is no longer a luxury — it’s a necessity. Not only because users are more impatient than ever (thanks, TikTok), but also because Google takes this criterion very seriously in its ranking algorithm. The result: a slow site is a site that slips down the results. And that’s not good for business.

So here are 10 simple but formidably effective tips, plus a few bonuses, to take your site from snail mode to rocket mode.

1. Optimise the size of your images

Images can account for up to 70% of a web page’s weight. All too often, they’re uploaded straight from the camera or a stock library… at 4,000 px wide. The result: files weighing several MB for an image displayed at 300 px. A total waste.

Use tools like TinyPNG, ImageOptim, or even WordPress plugins like Smush. And adopt the WebP format: lighter than JPEG and PNG, with equivalent quality.

2. Enable browser caching

It’s a bit like giving your visitor a VIP card: the next time they come back, their browser already knows the way.

Plugins like WP Super Cache or W3 Total Cache let you set this up without touching a line of code.

3. Minify and combine your code

An HTML file full of comments and unnecessary spaces is heavy and messy. Minification means stripping out everything that isn’t needed to make the file lighter. Also combine your CSS and JS files to reduce server requests.

Tools like Autoptimize make your life a lot easier.

4. Set up a CDN

A CDN (Content Delivery Network) is like having several clones of your site around the world. A user in Germany accesses a copy stored in Berlin, a user in Canada a copy in Toronto. The result: it’s faster everywhere, all the time.

Try services like Cloudflare, KeyCDN or Bunny.net.

5. Reduce the number of HTTP requests

Every image, script or font you use = 1 HTTP request. The more there are, the slower it gets. Combine your files, use CSS sprites and disable unnecessary elements (too many custom fonts, third-party widgets, etc.).

6. Enable Gzip or Brotli compression

These methods reduce the size of the files sent to the user. It’s like zipping a big folder before sending it by email: the content stays the same, but it travels faster.

7. Optimise for mobile

Most web traffic happens on mobile. A site that isn’t responsive or is too heavy on a smartphone means a direct loss of audience and conversions. Test your site on different screens. Google offers a free tool to check your mobile-friendliness.

8. Analyse with the right tools

Use Google PageSpeed Insights, GTmetrix, Pingdom or WebPageTest. These tools give you a score, but above all concrete recommendations. For example: “Reduce server response time” or “Enable lazy loading for images”.

9. Keep your plugins, themes and CMS up to date

An outdated plugin can crash a site… or seriously slow it down. Worse still: it increases security vulnerabilities. Keep everything up to date and disable whatever you no longer use.

10. Avoid intrusive third-party scripts

You’ve added 5 widgets, 3 tracking pixels and a weather pop-up? Sort through your external scripts: if they aren’t essential to the experience or to conversions, get rid of them.

Bonus: Enable lazy loading

Lazy loading means loading images only when the user needs them. For example: an image at the bottom of the page will only load if the person scrolls down that far. Fewer images loaded up front = a faster site.

In summary

• ✅ Optimise images and files
• ✅ Reduce the number of requests
• ✅ Use caching, a CDN and compression
• ✅ Test regularly and stay up to date

What if you let the pros handle it?

At digitags.work, we don’t just give advice: we optimise, we build, we audit — in short, we make sure your site runs at full speed, bug-free and with solid SEO.

👉 Whether you need a technical audit, a redesign or long-term support, we’re here to make your digital life simpler.

Contact us, and turn your site into a Formula 1 car 🏎️