Visual identity — creation or redesign

A strong visual identity gives your company a professional, consistent image, helps you stand out from the competition and earns the trust of your target audience. But where to start? Here are the key stages we follow at digitags when you entrust us with the creation or redesign of your visual identity.

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What is a visual identity, or brand guidelines?

A visual identity is the set of graphic and visual elements that represent your company or brand; the brand guidelines are the guide that governs how those elements are used. It includes your logo, your colours, your typefaces and every visual element that identifies your company.

At digitags, thanks to our hub of 1,600+ freelance experts, we find the perfect profile for your visual identity creation or redesign project. Let’s talk about your project!

Why does your company’s visual identity matter?

A visual identity matters because it sets you apart from the competition and catches your potential customers’ attention. A strong, consistent visual identity gives your company a professional, credible image — earning your target audience’s trust.

A visual identity also makes your company easier to recognise. By using consistent visual elements across every communication channel, you build a recognisable, memorable brand image.

It also contributes to the consistency of your communication. Using the same colours, fonts and graphics across all your materials creates a coherent experience for your customers, which strengthens your brand image.

A visual identity can even influence how the quality of your products or services is perceived. A well-designed, attractive identity gives the impression of a professional company offering high-quality products or services.

The stages of creating or redesigning your visual identity

Define your vision and values

The first stage of creating or redesigning your visual identity is clearly defining your company’s vision and values. What are your goals? What is your mission? Which principles guide your company?

With a clear understanding of your vision and values, you can create a visual identity that reflects your company’s very essence. This stage is essential: it’s what makes the identity coherent and true to your company’s DNA.

Create a logo and choose a colour palette

Once your vision and values are defined, you can move on to creating your logo and choosing your colour palette. The logo is the centrepiece of your visual identity: it must be unique, recognisable and capture your company’s spirit.

When choosing a colour palette, consider the image you want to convey and the emotion you want to spark in your customers. Colours have a psychological impact and can influence how your brand is perceived. Accessibility also matters: make sure the contrast between colours is sufficient.

Design consistent communication materials

With your logo created and your palette chosen, you can design consistent communication materials that put your visual identity to work: the creation or redesign of your website, your social media, your printed materials such as business cards or brochures, and any other channel you use to communicate with your customers.

All your communication materials should follow the same visual codes, with your visual identity clearly identifiable. Your customers will recognise your brand wherever they find you — and your brand image will be the stronger for it.

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Entrust digitags with your visual identity!

Planning to create or redesign your visual identity or brand guidelines? Let’s talk it through!