Freelance SEO Consultant
Want to work on your organic search visibility? Meet the freelance SEO consultant. Freelance SEO consultants are technical experts who help you improve your online visibility and drive organic traffic to your website. With deep expertise in search strategy, keyword research and content optimisation, they build tailored strategies that answer each company’s specific needs.
What does a freelance SEO consultant do?
A freelance SEO (Search Engine Optimization) consultant is an independent expert in search engine optimisation. They help companies improve their online visibility and generate organic traffic to their website, taking charge of the SEO strategy, keyword research and content optimisation. Their services typically include:
SEO audit
they analyse your website to identify what to improve — structure, content, backlinks, loading speed. Bringing in a freelance SEO consultant when building or redesigning your website is a smart move.
Keyword research
they identify the keywords that matter for your industry, to attract the right audience.
On-page optimisation
they improve the internal elements of the site (titles, meta tags, content structure, keywords, internal linking) to better meet search engines’ criteria.
Off-page optimisation
they build backlink and link-building strategies to strengthen your site’s authority in the eyes of search engines.
Tracking and reporting
they use analytics tools to monitor the site’s performance (keyword rankings, organic traffic, conversion rate) and adjust the strategy accordingly.
The skills of a great freelance SEO consultant
The freelance SEO consultants in our network of 1,600+ digital experts share a few key skills. First, a deep knowledge of SEO strategy and of current best practices. They also know how to run effective keyword research and weave those keywords strategically into your content.
They are fluent with SEO tools such as Google Analytics, Semrush and others. These tools help them analyse your website’s performance, track keyword rankings and gather valuable insights on your competitors.
Essential tools and resources for SEO consultants
A freelance SEO consultant typically relies on a whole toolbox to do the job well. Here are some of the tools and resources they use:
Google Analytics
this free tool provides valuable insights into your website’s performance, including traffic, conversions and traffic sources.
Semrush
this paid tool covers keyword research, competitive analysis and keyword rank tracking.
Ubersuggest
this software offers a range of search optimisation tools, including keyword research, website audits and rank tracking.
Ahrefs
another popular tool for keyword research, competitive analysis and backlink monitoring.
When to work with a freelance SEO consultant
If you’re facing any of the following challenges, working with a freelance SEO expert is the answer:
Flexibility
they can step in for a few weeks or a few months, depending on your optimisation and SEO strategy needs.
Immediately operational
a freelance SEO consultant integrates quickly with your teams or works autonomously to improve your site’s visibility and grow your organic traffic.
Advisory
thanks to the variety of missions delivered for different clients, they bring sharp expertise and strategic recommendations tuned to your industry.
Training
they can train your in-house teams on SEO best practices, or mentor a junior SEO to speed up their progression.
Choose the right freelance SEO consultant
At digitags, we place freelance SEO experts on missions for many of our clients. If you’d like to talk through your project and find the talent that fits your needs, get in touch!